It is definitely a big week for comic book fans, since this Friday will see the release of the highly anticipated Avengers movie. It’s no surprise then that Marvel Studios want to pimp this film out in any way that they can. Television ads, trailers, news stories, and film related products are all being released and pushed heavily this week, to build even more hype for the mega super hero film. And who blames them?! This film is going to be a veritable cash cow for Marvel Studios (and Disney). So how else could the marketing team add a bit more excitement to the mix? Well, by making the celebrities of the film appear in various places and do random things.
Marvel Studios Celebrates Release of Highly Anticipated Film, “Marvel’s The Avengers”
–Cast Members Tom Hiddleston and Clark Gregg Ring NYSE Opening Bell on May 1st –
On Tuesday, May 1, executives and guests of Marvel Studios, along with actors Tom Hiddleston (Loki) and Clark Gregg (Agent Phil Coulson), will visit the New York Stock Exchange and ring The Opening Bell to highlight the May 4th premiere of the highly anticipated Super Hero film, “Marvel’s The Avengers.”
About “Marvel’s The Avengers”:
Marvel Studios presents “Marvel’s The Avengers”—the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon. The film releases in theaters on May 4, 2012. (Source: Marvel Studios)
Tuesday, May 1, 2012
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
9:00 a.m. Media escorted into the building
9:30 a.m. The Opening Bell rings/photo ops on the trading floor
It’s good to see that Marvel is pulling all the stops for this film. With all of the other various superhero films coming out this year, it would make sense that they would want to get enough marketing and promotional events to get as many people into the theater come May 4th.
Don’t get me wrong. I already have my tickets for the midnight screening of the film this Thursday. But since I do not live in New York this celebrity appearance does not really appeal to me. Even if I did live there, I would most likely miss the event regardless, because it doesn’t offer anything other than a glimpse at two actors who happen to be in the movie. But that is just me, and I am sure there are loads of people who will want to see this happen.
NERD IT UP!!