Every now and again as a beauty blogger and geek girl, something crosses my inbox that just makes me do more than squee. Oh yes sometimes only dogs and Superman can hear the noise I make.
The style and glamazon gurus at Benefit Cosmetics have teamed up with the geniuses at Marvel Custom Solutions to bring us SpyGal, a stunning beauty who is kicking spy butt and using her fabulous arsenal of gear disguised as cosmetics.
Benefit Gals will notice Benefit Products like They’re Real Mascara and Get Even Pressed Powder making cameo appearances in SpyGal’s beauty bag. Comic lovers will jump for joy as writer James Asmus and artist Phil Noto take on the challenge of bringing SpyGal to life.
Benefit Cosmetics & Marvel Custom Solutions Transform Beauty Bestseller into Comic Book Action Hero
Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.
SpyGal’s wise-cracking, pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional packaging evokes a vintage female action figure complete with a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!
“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness!,” explained Julie Bell, EVP Global Marketing at Benefit Cosmetics. “Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.”
Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.
“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”
In addition to pulse-pounding beauty action, this very first issue of SpyGal also delivers an exclusive behind-the-scenes peek into the collaborative process that transformed our globe-trottin’, face-savin’ secret agent into a comic book hero. Plus, fans can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!
“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”
Packed with intrigue, romance and excitement, this limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!
I have already begun calling Ulta, Sephora, and my Comic Shop to get my hot little hands on this gem as soon as it’s released. I’m just worried this may only be available at Benefit Boutiques. that means road trip to SOHO in NYC! Who’s coming with?
While SpyGal may not be for everyone, I don’t think fans should brush it off so quickly. I think this one might surprise you; and who knows, maybe those of you with non-geeky spouses might get them into comics too.
Plus, for beauty geeks it’s combining two things we love, looking fabulous and taking on the baddies in heels. Karate chop!
About Corinne (Strebig) Marshall
Armed with her sparklie wand of girly geekiness Corinne flutters about bringing glitter and Miss Piggy-esque karate chops to all. When she's not obsessing over getting things perfect you can often find her enjoying just about anything from Wonder Woman to Tinkerbell, reading to video games, Doctor Who to Sesame Street, and cooking to make-up. When she's not causing mischief here you can find her at her blog, Geek Faerie.
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[...] of you may recall my joyous outpourings back in May when I received news that Marvel Custom Solutions and Benefit Cosmetics would be teaming up to [...]