DC Entertainment announced today that it will offer Bat-fans a morsel of new content to tide them over just as the anticipation for the wide release of The Dark Knight Rises film reaches its agonizing climax.
DC and comic book retailers across North America have declared Thursday, July 19, “The Dark Knight Rises Day” to celebrate the arrival of Christopher Nolan’s latest (and hopefully greatest) Batman film the following day on July 20. Fans who visit their local comic book retailer on July 19 will receive a special edition comic book featuring several exclusive previews of current and upcoming Batman comic books and graphic novels. More than 500,000 copies of the free Batman comic books will be handed out that day on a first-come, first-served basis.
The Batman: Earth One Special Preview Edition comic book features the first chapter of the highly anticipated graphic novel Batman Earth One written by Geoff Johns and illustrated by Gary Frank, as well as a preview of Batman Vol. 1 The Court of Owls, the New York Times #1 best-selling graphic novel collection of the hit series written by Scott Snyder and illustrated by Greg Capullo.
Perhaps most importantly, the special edition Bat-book is FREE!
“The arrival of The Dark Knight Rises in theaters is a seminal moment for comic book readers and moviegoers; what better way to mark the occasion than with a free Batman comic book that rewards a broad range of fans and taps into the unprecedented excitement surrounding this film,” stated DC Entertainment Vice President of Marketing, John Cunningham.
It remains to be seen whether this promotion will ease our collective longing to watch the film or make the wait seem that much longer.