Chalk this one up to poorly timed and bad marketing. With all the carefully placed spoilers DC has put out for the reveal of Scott Snyder and Greg Capullo‘s new Joker, DC may have ruined all the hype by revealing the new Joker sooner than Snyder and Capullo may have wanted.
When DC Comics released solicits for their November titles today, three images have some more than subtle clues to Joker’s new look. While the biggest spoiler of them all isn’t Greg Capullo’s actual version of the Joker, it was clearly taken from his design. Capullo posted his disappointment and frustration with the leak on his Twitter page today.
As careful as I’ve been to save revealing our new Joker, the powers that be have let it out ahead if our book. Stay tuned fir MY pics
In my younger days, I’d have punched several holes in the walls of my office by now. Rest assured, I will give you terror when I draw him
When I draw it, THAT will be it
Try not to look at it. Wait for ours if you can
The more I’ve thought about the Joker leak, the more I began thinking that it may have been for the best. The fact is, the way Scott and I.. will give you the Joker may have been too much for some with out this diluted sample hitting the web. DC, rightly so, had concerns about- Our images and story. Perhaps they leaked this intentionally to test the waters or to acclimate your minds to what is coming from us.
Team Batman knows how to do one thing. Destroy. So, even if you do see the leak, you ain’t seen nothing yet. Trust me
The three images in question are from the fourteenth issues of Batman, Catwoman and Batgirl. By this writer’s standards the fateful image (from Batgirl #14) doesn’t completely give away Joker’s new look; however I can see where this slip up on DC’s part may have disappointed Snyder and Capullo as well as fans who have eagerly been anticipating the reveal of Capullo’s image.
Both Snyder and Capullo have been blowing up Twitter today reassuring fans to wait until their image is released.
Wait til you see @GregCapullo’s work on this one…Best yet by far. Joker looks terrifyingly new and classic all at once.
I’m still not going to reveal my sketches. I won’t let this incident blow the works. Be patient. Terror is heading our way.
So what do you think? Ultimate spoiler spoiled by DC or is it just a marketing ploy?