As ScreenRant.com reports, the summer of 2012 was set to be a record year with two of the largest movie releases of all time falling into the same season, but ultimately even The Avengers and The Dark Knight rises combined couldn’t save the box office results.
The Avengers is currently ranked the 3rd highest grossing film of all time. It lags shortly behind small James Cameron flicks Avatar and Titanic. According to Boxofficemojo.com, The Avengers has grossed over 1.5 billion dollars, which if you ask me, is a small sum (NOT!).
According to that same list on Boxofficemojo.com, The Dark Knight Rises is ranked 12th and has grossed over 1 billion dollars.
With both of these smash hits falling only a couple months apart, how did we almost have a record low year at the box office? Well after reading the article at ScreenRant.com, the results are misleading in a way. If we were to look at the revenue, then the box office actually had the second best year of all time. So what is the big deal? The big deal is that ticket sales are steadily decreasing. Decreasing ticket sales is a really bad sign of things to come. Without the super successful, smash hit that was The Avengers and the moderately less successful The Dark Knight Rises this summer’s box office results would have been terrible. It would not only have been terrible in respect to the ticket sales, but to revenue as well. It was something we can probably shrug off this year, but there is no guarantee that future years will have the same blockbuster hits pulling in revenue.
Will next year’s releases of Iron Man 3 and Man of Steel do the same thing for box office revenues, or will we witness the box office steadily decline until we no longer see the same blockbuster films with massive budgets due to lack of revenue? What are your thoughts on the subject? Sound off in the comments below.