As ScreenRant.com reports, the summer of 2012 was set to be a record year with two of the largest movie releases of all time falling into the same season, but ultimately even The Avengers and The Dark Knight rises combined couldn’t save the box office results.
The Avengers is currently ranked the 3rd highest grossing film of all time. It lags shortly behind small James Cameron flicks Avatar and Titanic. According to Boxofficemojo.com, The Avengers has grossed over 1.5 billion dollars, which if you ask me, is a small sum (NOT!).
According to that same list on Boxofficemojo.com, The Dark Knight Rises is ranked 12th and has grossed over 1 billion dollars.
With both of these smash hits falling only a couple months apart, how did we almost have a record low year at the box office? Well after reading the article at ScreenRant.com, the results are misleading in a way. If we were to look at the revenue, then the box office actually had the second best year of all time. So what is the big deal? The big deal is that ticket sales are steadily decreasing. Decreasing ticket sales is a really bad sign of things to come. Without the super successful, smash hit that was The Avengers and the moderately less successful The Dark Knight Rises this summer’s box office results would have been terrible. It would not only have been terrible in respect to the ticket sales, but to revenue as well. It was something we can probably shrug off this year, but there is no guarantee that future years will have the same blockbuster hits pulling in revenue.
Will next year’s releases of Iron Man 3 and Man of Steel do the same thing for box office revenues, or will we witness the box office steadily decline until we no longer see the same blockbuster films with massive budgets due to lack of revenue? What are your thoughts on the subject? Sound off in the comments below.
About Derek McCullough
Derek, having studied mechanical engineering in college, landed himself a "real job" as an engineer. The problem is that he can't seem to contain his thoughts on his creative passions in life. He has always loved comics, and recently found the ability to go to the comic book store and burn through his budget to feed his hunger for more. He spends his time reading comics, watching movies or catching up on television, riding his motorcycle, and tending to his new home. Lover of horror, science fiction, fantasy, and superheroes, he loves to engage in discussion on many a topic. You can find him trying to figure out his personal blog at IdeallyRealistic.com
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My random thoughts.
1. The whole movie going experience if you are more than one person is just insanely expensive and not a “let’s go to the movies every week!” thing like it used to be and therefore I am more selective about what I see in theaters.
2. A good percentage of the heavily promoted movies are action films and I’m sure there is a large chunk of the population that are not fans of loud, shoot them up type movies. I love when word of mouth takes a small film into more mainstream success (like Garden State, Lost In Translation, Black Swan, etc). I wish there was a way to make that happen more often since usually it’s just around Oscar time that it does.
3. The movie going experience itself is not as charming as it once was. You’re bombarded with ads the moment you sit down and over the last few years I’ve had just bad experiences with ill mannered people who use their phones, talk loudly, kick chairs, etc.
4. On demand and quicker blue-ray release too. If there is a movie I’m intrigued by but not 100% sold on, in the old days I would have seen it, now I just wait until it’s out in a few months.
5. Those Yahoo user reviews/Rotten Tomatoes reviews. If I am waffling on a movie, if those reviews are bad I will skip going to the theater for it. Professional movie critics were always harsh on silly comedies, horror, and action films so they weren’t relied upon- but peer reviews, those will sell me on or against a movie really quick.
1. I agree with this wholeheartedly. The only time I can justify going is the awkward times that AMC has where it only costs 5 dollars. It is really inconvenient and as of late, has prevented me from getting to all the films that I’ve wanted to see. Going to the movies is one of my favorite activities, but unless I can get 5$ admission, it is just too expensive.
2. This is a bummer, but I think we undervalue word of mouth and our power to spread the word on these smaller movies.
3. It’s too commercialized and you can’t enjoy concessions when it takes more money then I feel comfortable parting with just for a soda and a popcorn.
4. This has definitely changed things for me. The more tech my setup at home gets too, then the less I will be going to movies at the theater.
5. I try not to let this deter me. I have an appreciation for shitty films seeing how a lot of my favorites fall into this category. It’s amazing how sometimes movies other’s regard as total crap can contain that scene that’ll you’ll connect with more than any other. It’s flashes of brilliance that I don’t want to miss that has me going to all sorts of levels, and to be honest, my opinion is the only one that matters to me.