A new Spider-Man film? Just ten years after the first Spider-Man film? Nobodies going to see that, are they? Well, you’re wrong, as it seems they are. The Amazing Spider-Man is continuing to pick up momentum and defy skeptics as it rakes in the money.
The film has even broken some records along the way, even if they are records that don’t really matter. So far the film has taken $341 million worldwide with $65 million coming from it’s opening weekend in North America. Add that to the $75 million it took on the opening weekdays and you get a a US total of $140 – not too bad.
The untold story isn’t doing quite so well in the UK though, taking just $18.1 million. A lot of people probably expected more from it.
However, the film is the best ever grossing film for a Tuesday. That may only be a minor record and it may be because it is one of the only blockbusters to open on a Tuesday but still, a record non the less.
If you compare this $341 million to The Avengers, Prometheus or The Dark Knight Rises, then yes, it could be considered a flop. If you compare it to the original Raimi Spider-Man films, then yes, it is also a flop – Raimi’s took $822 million, $784 million and $892 million respectively.
Even with the 3D and IMAX ticket prices it still hasn’t broken any of the previous films which is surprising seeing how much of a boost that normally adds to the takings. Maybe due to it being a younger audience, money is more of a factor at the cinema so fans are skipping the pricer versions.
$341 million isn’t too shabby though. When placing it against the above films it does fall flat, and maybe this was a bad year to release it. But if you compare it to Thor ($448 million) or Captain America ($369 million) it’s standing up.
Two sequels have already been announced so money doesn’t seem to be too much of a factor here, but when Spider-Man 3 took $892 million, should be just have had a Spider-Man 4 instead? Which would you prefer?





