MTV news used to stand for something. It used to mean something. It was hip and cool news, about music and musicians. It carried a cache of… if not respectability, certainly influence and cool. MTV news was cutting edge. It was at the forefront of the 24 hour news cycle, offering timely, targeted news in a way that few other outlets had even considered.
In those days MTV also focused, if not exclusively on music videos, certainly videos were the bulk of the network’s programming. Before the days of The Real Word, Remote Control, Jersey Shore and Teen Wolf, the networks greatest departure from music videos was the news. It tended to be hip news, good at anticipating the interests of the viewers.
Since geek has started to horn in on what was formerly exclusively the realm of chic, it’s hardly surprising that MTV would try to grab their piece of the pie and set up MTV Geek. A blog dedicated, it would seem, to the comics/sci-fantasy/gaming stories that we here at WOTN do so well.
And now… it’s gone. On September 27th, they posted the following:
Friends and fellow geeks — We’re shutting up shop and heading to the great arcade in the sky.
Our friends over at MTV News will provide continued coverage of ComicCon, your favorite geek movies, video games and more. Thanks to everyone for the great run.
So long, and thanks for all the fish.
For a while MTV Geek was very prominent, exhibiting and holding parties at comic conventions and launching their own comic book line. Hiring Valerie D’Orazio brought comics industry integrity and reliability with her. Unfortunately, it seems to have been in competition with the slightly less visually appealing MTV Splash Page. Though at the time MTV Geek launched, Splash Page was limited to comics news about properties moving to the movies. That’s changed. No need for two pages to cover the same news beat. So MTV Geek (as much an oxymoron of a name as it was a concept) gets the axe.